Photo Optimization
Is slow performance driving visitors away from your web site?
If your site includes slow-loading photos, you may be losing valuable web site traffic..
Numerous studies and surveys have concluded that, on average, internet users are willing to wait only 7 to 10 seconds for content to appear on a web page before they give up and move on to another site.
Using photos that have not been properly optimized for fast web delivery can drive viewers away from your listings pages. Once a visitor has decided that your web site is too slow, it is very unlikely that they will ever return.
Compare Examples
In the examples below, the top photo has not been optimized for the web. It has a file size of 365 kb and will take several minutes to display for the typical internet user with a dial-up connection. The bottom photo has been optimized for the web. It
has a file size of 15 kb and will display in about 3 - 5 seconds.
"I don't have to worry because I use a digital camera."
Many people have the mistaken idea that by using a digital camera, they will have image files that are ready for the web. The photo above was taken with a good quality digital camera and the result is easy to see. Reload this page to compare the download speed of the two images.
Photo Optimization Services
Some real estate professionals have invested the time and money necessary to learn photo optimization skills. Many have been trained by us to create their own fast-loading realty photo files.
Others, however, are either too busy or not inclined to perform these technical tasks. For those realtors, Show Your Listings offers affordable custom photo optimization services.
